J. J. Newberry Building
J.J. NEWBERRY BUILDING
The original building on this site was a two-story
clapboard parsonage of a Congregational minister.
Chinatown was directly to the south.
The Alta building followed. It was erected in 1889 by
Frederick Hihn and was a two-story structure with retail
below. The building was torn down in 1938 to make way
for the current building occupied by the J.J. Newberry store
F. W. Woolworth Company purchased the building in 1959.
The store at this site, along with all Woolworth stores,
was closed in 1997.
This is one of the few buildings in downtown Santa Cruz
to survive the devastating earthquake of October 17, 1989.