Local tycoon M.J. O'Brien launched a bid to bring the Stanley Cup to Renfrew in 1910 by offering hockey stars like Lester and Frank Patrick and "Cyclone" Taylor extravagant salaries to play for the Renfrew Creamery Kings. The team was quickly nicknamed the "Millionaires". That season they played thrilling games against Cobalt, Haileybury, Ottawa and Montreal teams, but Renfrew's hopes were dashed when the Montreal Wanderers took the cup. After the First World War, the emergence of the National Hockey League signalled an end to small-town participation in big-league hockey.