The King Edward Hotel was built by George Gooderham's Toronto Hotel Company to meet the demand in the rising metropolis for a grand hotel. When it opened in 1903, the hotel, affectionately known as the "King Eddy", was embraced by the city. The fireproof, eight-storey building, designed by eminent Chicago architect Henry Ives Cobb and prominent Toronto architect E.J. Lennox, provided luxury in service in dramatic settings. The 18-storey tower, with its top-floor Crystal Ballroom, was added in 1920-21 to enlarge the hotel. Although threatened with demolition in the 1970s, the hotel was revitalized in 1980-81. On its 100th anniversary in 2003, the King Edward, Toronto's first luxury hotel, remains a vibrant and elegant meeting place for local and international visitors.