A gigantic map of all the cool plaques in the world. A project of 99% Invisible.

Red Auerbach

ARNOLD

ARNOLD "RED" AUERBACH

"THE BOSTON CELTICS ARE NOT A BASKETBALL TEAM. THEY ARE A WAY OF LIFE."

WON EIGHT CONSECUTIVE NBA
CHAMPIONSHIPS AND A TOTAL OF NINE 
AS COACH OF THE BOSTON CELTICS.

WON SEVEN MORE NBA TITLES AS 
GENERAL MANAGER, VICE CHAIRMAN, 
AND PRESIDENT.

DRAFTED THE FIRST AFRICAN-AMERICAN 
PLAYER IN 1960, CHUCK COOPER.

HIRED THE FIRST AFRICAN-AMERICAN 
HEAD COACH BILL RUSSELL IN 1966.

GIVEN THE NBA COACH OF THE YEAR
AWARD IN 1965. LATER RENAMED THE 
RED AUERBACH TROPHY IN 1967

INDUCTED INTO THE BASKETBALL 
HALL OF FAME IN 1969. 

NAMED GREATEST NBA COACH 
BY THE PROFESSIONAL BASKETBALL 
WRITERS ASSOCIATION. 

CHOSEN TO BE ON THE NBA'S 
50TH ANNIVERSARY ALL STAR TEAM 
IN OCTOBER 1996.

 

Submitted and created by Robert Shure of Skylight Studios.

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